HISTORIC FIRST First Permanent American Firm Registered in China • Founded 1980
Anchor Offices: San Francisco • Beijing
Manufacturing: u-tron.com ↗
EN | 中文
Pioneering Bilateral Relations Since 1980

Bridging Nations. Building Industry.

America-China.com is the specialized division of China Business Associates, Inc. (CBA) — the very first permanent American firm registered in the People's Republic of China following President Nixon's historic normalization of relations. For over four decades, we have facilitated high-value trade, cross-border joint ventures, technology licensing, and advanced high-power manufacturing.

Explore Strategic Services Historical Journey
1980
First U.S. Company Registered in China
40+ Years
Cross-Cultural Advisory & Operations
12 Hubs
S.F., Beijing & Regional Satellite Offices
CBA Profile
China Business Associates

Established as a California corporation duly operating in Beijing for over a quarter of a century, CBA serves as a key institutional promoter of Trade, Investment, Technology, Education, and Cultural exchange between America and China.

  • First trade mission pioneer following normalization
  • Market entry architect for IBM, Motorola, and Novell
  • Founder of U-Tron Electronics WOFE in Beijing (1992)
  • Official supplier for 2008 Beijing Olympics LED projects
  • Trusted references from AmCham & U.S. Commercial Service
Bilingual Cross-Cultural Executive Directorate
Corporate Background

About China Business Associates

Four decades of living, working, and breathing the Chinese marketplace with an unyielding commitment to mutual growth.

China Business Associates (CBA) Corporate Logo
Corporate Identity
China Business Associates
America-China (美中) Historic Seal
Bilateral Division
America-China.com • 美中

The Premier Gateway for U.S.–China Enterprise

America-China.com is a division of China Business Associates, Inc. (CBA). America-China.com was formed to extend the existing success that CBA has experienced in helping U.S. companies do business in China.

CBA has been promoting American interests in the People's Republic of China for over 20 years, beginning with the first historical trade mission after President Nixon normalized relations with China. CBA has advanced management and human resources, including experienced experts from all fields. CBA has gained in-depth knowledge and expertise about how to do business in China, and how to facilitate connections between America and China.

CBA also assists in forming joint or wholly-owned ventures, managing technology transfer and licensing, establishing distribution, and serving as a buyer's representative to facilitate sourcing from China. We also conduct market research, provide human resource training, lead industry delegations, and undertake special projects.

Bilingual Specialists

Offices staffed by American and Chinese professionals with combined engineering and commercial degrees.

Dual Strategic Hubs

Dual executive headquarters in San Francisco and Beijing, backed by 10 satellite offices across China.

Verified Sourcing

Full buyers' representation, supply-chain QA, technical audits, and high-precision contract enforcement.

Institutional Standing

Extensive high-level government relationships and long-standing recognition from AmCham Beijing.

Beijing Headquarters CBA and U-Tron Beijing Headquarters
CBA & U-Tron Corporate Facility — Beijing Yizhuang Economic Development Area
2,000 m² Center
CBA Tianjin Signing Ceremony
Bilateral Trade Delegations & Joint-Venture Signings — Tianjin Municipal Forum
Guiding Principles

Our Mission & Historical Foundation

Building bridges of prosperity, knowledge, and mutual respect between the world's two largest economic powers.

CORE CHARTER

Fostering Bilateral Relationships

CBA is committed to fostering Trade and organizational relationships between the two great nations of China and the U.S.A., as China moves onto the center stage as a world economic power.

We seek to provide value-added services to our clients by providing resources, information, and business opportunities that facilitate the exchange of business, education, and culture between our two countries.

CBA believes strongly that the exchange of trade and culture between China and the U.S. will ultimately bring the countries closer together, and that is our fundamental aim.

“

From the Managing Director's Desk: "An Apprenticeship in China"

Raja Magasweran — Co-Founder & Managing Director

In 1972, I left home for my adventure in China. I was one of a group of nine students from Sri Lanka who, along with our classmates from North Korea, Pakistan, Albania, North Vietnam, and Africa, were on scholarship at the language institute in Beijing. None of us could have foreseen that 28 years later Greater China would be referred to as the Fourth Pole in the international business community.

In 1977, my close student friends became senior officials in the various government ministries. I was in a position to convert the years of learning to earning. American companies in China needed contacts made, problems solved, and leads followed. In 1980, CHINA BUSINESS ASSOCIATES (CBA) became the first permanent American company registered in China.

China's economic development is a continuation of the convergence between Western management systems, technical expertise, and capital, and Chinese entrepreneurial energy, markets, and talent. CBA is recognized as a 'good friend' for the long term by Chinese companies and authorities.

Original Archives • China Business Associates
1972
The Beijing Inception

Raja Magasweran arrives on international scholarship in Beijing, laying the cultural and linguistic foundation for future trade leadership.

1977
Ministerial Relationships Established

Former university peers rise to key directorial positions across PRC industry, foreign trade, and telecommunications ministries.

1980
Incorporation of CBA

China Business Associates (CBA) becomes the first permanent American company legally registered in the People's Republic of China.

1992
Establishment of U-Tron WOFE

CBA creates U-Tron (Beijing) Electronics Co. Ltd. (u-tron.com) as a Wholly Owned Foreign Enterprise to manufacture and localize advanced American technology.

1995–1999
American Corporate Breakthroughs

CBA pioneers market introduction and localization for major American technology leaders including IBM, Motorola, and Novell.

2003
Municipal Surveillance & Traffic Systems

Awarded municipal ITS contracts for 800 MHz wireless infrastructure and deployment of U-Tron 6000 electronic police traffic systems.

2006–2007
Olympic Contracts & Exclusive Partnerships

Signed exclusive distribution with Econolite and partner Cree; awarded prominent lighting projects for the 2008 Beijing Olympic Games.

2008–PRESENT
Global Clean Tech & Infrastructure Expansion

Worldwide installations of Lucas and BatLED lighting systems across Europe (Sweden), Latin America (Chile), India, and North America.

Core Capabilities

Professional Advisory & Execution

Tailored consulting, commercial structuring, and operational execution designed to meet the exact strategic goals of our clients.

PRACTICE 01

Joint & Wholly-Owned Ventures

Structuring, regulatory licensing, and operational establishment of Wholly Owned Foreign Enterprises (WOFEs) and Sino-foreign equity joint ventures.

  • Entity registration & capital licensing
  • Government ministry approvals & compliance
  • Partner vetting & shareholder agreements
  • Turnkey operational setup & site selection
PRACTICE 02

Technology Transfer & Licensing

Navigating the technical, legal, and operational nuances of cross-border IP licensing, patent safeguarding, and production localization in China.

  • Intellectual property localization contracts
  • Technical training & manufacturing standard audits
  • Royalties and cross-border remittance mechanisms
  • Component localization and BOM optimization
PRACTICE 03

Distribution Channel Development

Building multi-tier sales channels and commercial representation across China's regional provinces, municipal bureaus, and industrial hubs.

  • Tier-1, Tier-2, and Tier-3 channel structuring
  • OEM & reseller agreement negotiation
  • After-sales service center configuration
  • Trade show presentation & localized collateral
PRACTICE 04

Buyer's Representation & Sourcing

Acting as exclusive procurement agent and QA/QC oversight on the ground in China to guarantee component precision and shipping reliability.

  • Factory verification & capacity audit
  • Material certification & laboratory testing
  • Continuous quality control & pre-shipment inspections
  • Customs clearance & maritime freight logistics
PRACTICE 05

Market Research & Feasibility

In-depth strategic intelligence on market size, regulatory policies, tariff codes, domestic competitive threats, and pricing dynamics.

  • Detailed market opportunity assessments
  • Regulatory standards roadmap (GB / CQC / CCC)
  • Competitive intelligence & pricing analysis
  • Consumer demographic & B2B buyer studies
PRACTICE 06

Delegations & Special Projects

High-level bilateral missions, executive briefings with ministerial officials, cross-cultural executive coaching, and custom mandates.

  • Ministerial & municipal trade delegations
  • Cross-cultural negotiation coaching
  • Bilingual executive recruitment & onboarding
  • Crisis mitigation & dispute arbitration
Executive Leadership

The People Behind America-China.com

Experienced practitioners combining decades of hands-on business development, governmental service, and engineering rigor.

Mr. Raja Magasweran

Mr. Raja Magasweran

Managing Director & Co-Founder

Embodying over 30 years of living and breathing the Chinese market. The pioneer who introduced major American corporations such as IBM, Motorola, and Novell to China. His extensive leadership in sales, marketing, and ministerial relationships is foundational to CBA's enduring success.

Mr. Goodman Senior Advisor • Economic Development

Mr. Goodman

Senior Executive Advisor

Over a decade of direct China experience. Former State Director of Economic Development for Nevada, former State Director of Economic Development for Wyoming, and former Executive Director of the North Las Vegas Chamber of Commerce. Proud former United States Marine.

Mr. Liu Minggang Diplomatic & Ministerial Advisor

Mr. Liu Minggang

Senior Advisor • International Relations

Distinguished diplomat in US-China commercial affairs. First Commercial Secretary of the Chinese Embassy to the United States (1995–1999). Formerly led the Ministry of Foreign Trade's Foreign Tender Corporation. Unrivaled government relations and strategic trade foresight.

Mr. Dennis Scherzer

Mr. Dennis Scherzer

Director • Operations & Environmental Affairs

Over a decade of experience across Asia. Former consultant to the Asian Art Museum of San Francisco and Interplast, the California-based international medical organization. Holds a degree in Geography from San Jose State University and environmental certifications.

Founders & Historical Directorate

The visionary group that established the first permanent American company registered in China in 1980.

CBA Class of 1980
Late Melvyn Najarian
Glenn Roncal
Doug Burk
Gary Lang
Jim Martini
Late Don Weadon
Bill Zarit
(Fmr. Minister Counselor & AmCham Chair)
Rich Price
George Konimayer
Raja Magasweran
(Managing Director)
Dan Burgoon
Executive Advisory Board

Key Technical & Operations Directorate (U-Tron & CBA Beijing)

Chen Chen — Operations & Sourcing Wang Yunpeng — Senior LED Engineering Ma Rong — Quality Assurance David Wen — Industrial Automation Kelly Hu — Commercial Administration Li Laixin — Photometrics & Testing Abe Tinaza — Field Engineering Jason — Product Logistics Yvonne — International Liaison
Joint Ventures & Production

Companies, Products & Technologies

From advanced municipal LED illumination to intelligent traffic automation and hardened edge networking, explore the technologies deployed under the CBA umbrella.

FLAGSHIP MANUFACTURING VENTURE

U-Tron (Beijing) Electronics Co. Ltd.

Established in 1992 as a Wholly Owned Foreign Enterprise (WOFE) in Beijing with total capital investment from America-China Business Associates. U-Tron manufactures high-power LED luminaries, municipal traffic controllers, and industrial networking hardware across its 2,000 m² production facility in the Beijing Yizhuang Economic Development Area.

Raystar Cosmetics

Consumer formulation & personal care manufacturing venture.

TiXing Medicals

Precision medical diagnostic equipment & clinical supplies.

InfoUnit

Enterprise software and systems engineering division.

U-Tron CleanTech

High-power solid-state lighting and solar energy packages.

Beijing U-Tron Electronics Co. Ltd. Registered Logo
U-Tron (Beijing) Electronics Co. Ltd.
Beijing Yizhuang Economic Development Area
GB7000-2005 • CQC • CSA Certified
Olympic Supplier 2008
LED Illumination Lucas Twin Head LED Street Light

Lucas LED Street Light Series

30W – 270W | GB7000 • CQC • CSA

Flagship municipal streetlight engineering. Modular architectural chassis, Cree and Osram chips, proprietary Deon-Cooler thermal dissipation. Deployed in Sweden (Gothenburg), Chile, India, and across China.

Part: 6800-P90
LED Illumination BatLED Tunnel and Subway Lighting

BatLED Subway & Tunnel Series

30W – 84W | Extreme Environment

Engineered specifically for underground rapid transit, tunnels, and railway stations. Features wide-beam bat-wing distribution. Officially selected for Nanjing Subway transit lighting.

Part: 6810-060
LED Illumination UFOLED High Bay Downlight

UFOLED Industrial High Bay

100W – 200W | IP65 Heavy Industrial

High-output solid-state illumination for manufacturing plants, distribution warehouses, aircraft hangars, and convention centers. Cast aluminum radial cooling array.

Part: 6880-M20
LED Illumination Cultivar LED Plant Growing Light

Cultivar Plant Grow Lighting

Spectral Tuning | Commercial Agriculture

Precision horticultural spectrum lamps engineered to accelerate photosynthesis while reducing cooling loads and electrical consumption in vertical farms and commercial greenhouses.

Part: 68CV-096
LED Illumination Drago PAR LED Spotlight

Drago PAR Series (PAR20/30/38)

Track & E27 Mount | Dimmable Optics

High-efficiency replacement for traditional power-hungry halogen PAR lamps in art galleries, retail showcases, hotels, and architectural interiors.

Part: 68D2-P12
LED Illumination Extendum T8 Commercial Tube Light

Extendum T8 Commercial Tubes

600mm • 1200mm • 1500mm

Direct-retrofit linear LED tubes replacing fluorescent lighting in commercial office buildings, hospitals, and education facilities with over 50,000-hour operational lifespans.

Part: 68FX-160
LED Illumination Venus Architectural Light

Venus Architectural & Landscape

30W – 60W | Decorative Urban Post

Elegant pedestrian street and park illumination combining distinctive contemporary styling with high-performance photometric cutoffs and zero light pollution.

Part: 6810-230
Intelligent Transportation ASC/3 Advanced Traffic Controller

Econolite ASC/3 Traffic Controller

NEMA TS2 • 2070 Standard | ITS Edge

Distributed under exclusive China agreement with Econolite. Provides advanced intersection flow control, adaptive coordination, and integration with central municipal traffic bureaus.

Partner: Econolite ITS
Intelligent Transportation LED Municipal Traffic Signals

High-Flux LED Traffic Signals

200mm • 300mm | Wuxi Institute Approved

Full suite of municipal traffic heads: Red/Yellow/Green ball indicators, directional arrows, dynamic pedestrian walking-man countdowns, and bicycle transit signals.

Standard: GB14887
Industrial Communications U-Tron Intelligent Watt Meter

Intelligent Remote Watt Meter

Digital Telemetry | Power Analysis

Precision grid monitoring hardware capturing voltage, amperage, harmonic distortion, and real-time consumption data with integrated communications for municipal energy audit systems.

Series: WM-100
Industrial Communications Industrial Hardened Communications

GarrettCom Magnum Hardened Switches

6K • ES42 • mP62 | Ruggedized Ethernet

High-reliability industrial Ethernet and optical fiber switching infrastructure designed for mission-critical roadside cabinets, industrial substations, and severe temperature applications.

Partner: GarrettCom
Intelligent Transportation Hilton Solar Powered Rail Project

Hilton Solar Rail Demonstration

Solar Photovoltaic Transit Engineering

Custom solar-powered transit system developed by U-Tron and broadcast nationally across CCTV, showcasing clean-tech energy integration for commercial hospitality and urban venues.

Featured: CCTV News
Geographic Presence

Bilateral Reach & Regional Network

Strategically anchored in California and Beijing, supported by a network of 11 satellite offices situated in China's key industrial centers.

CBA and U-Tron Global Presence Map
International Deployment Network North America • Greater China • Europe • India
United States Headquarters
San Francisco, California

Overseeing client relations, corporate governance, North American contract management, technology transfer licensing, and bilateral institutional delegations.

China Operational Headquarters & Plant
Beijing — Yizhuang (BDA)

2,000 m² manufacturing facility, engineering R&D center, ministerial liaison offices, and Northern China logistics hub.

Northern China Satellites
Tianjin • Dalian • Shenyang

Port logistics, industrial manufacturing oversight, and heavy engineering coordination across Bohai Bay and the Northeast.

Eastern & Southern Satellites
Shanghai • Shenzhen • Hong Kong

Commercial finance, maritime export forwarding, microelectronics supply-chain vetting, and Greater Bay Area representation.

Complete Regional Network:
San Francisco Beijing Tianjin Shanxi Dalian Shenyang Shanghai Jilin Shenzhen Hangzhou Guangzhou Zhuhai Hong Kong
Engage With Us

Connect with Our Executive Advisors

Whether you are evaluating China market entry, sourcing high-power components, or establishing a manufacturing joint venture, our senior advisors are at your service.

United States Corporate Office

China Business Associates, Inc.
San Francisco, California, USA

Division: America-China.com
Institutional Standing: California Corporation • Est. 1980

China Operations & Manufacturing Center

U-Tron (Beijing) Electronics Co. Ltd. / CBA China
Yizhuang Economic & Technological Development Area (BDA)
Beijing, People's Republic of China

Entity Type: Wholly Owned Foreign Enterprise (WOFE)
Accreditation: AmCham China Member • U.S. Commercial Service Ref.

Direct Executive Communications

For formal inquiries, technical datasheet requests, or delegation agendas:

Executive Desk: raja@america-china.com
Engineering & OEM: info@u-tron.com • u-tron.com ↗

Executive Consultation Inquiry

Please complete the confidential inquiry form below. Inquiries are reviewed directly by our senior leadership team.